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This article explores the 7 best tools for building dynamic and static lead lists in 2024, each designed to address the most common challenges in sales and operations.
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B2B lead generation has evolved from manual, time-consuming processes to more automated and data-driven approaches. Businesses, especially in B2B software and professional services, are under increasing pressure to generate high-quality leads while scaling their efforts. Lead list-building tools have become an essential part of this strategy, offering solutions for both dynamic and static list creation.
We are using these 7 sales tech tools to build lists based on specific criteria or even let them build themselves based on content engagement, website visitors or monitoring open jobs. Let's take a look at each of them.
In 2024, LinkedIn is one of the most powerful platforms for B2B outreach. Teamfluence leverages LinkedIn engagement to create dynamic lead lists, offering real-time tracking of interactions such as profile visits, comments, and likes. This tool automatically sends qualified leads into workflows, ensuring that teams are always targeting prospects who have shown interest.
Apify is a powerful tool used for scraping job data from various platforms such as LinkedIn and Indeed. This tool automates the process of collecting job postings and profiles, feeding this data into lead qualification systems like Clay. By automating this process, teams can continuously update their lead lists based on real-time hiring data.
Vector is a powerful tool designed to help businesses track and identify website visitors, converting them into dynamic lead lists. This platform combines visitor identification with lead qualification, making it easier to follow up on interested prospects.
Scaling B2B outreach requires more than just lead volume—it requires precision. Ocean.io is a tool that uses AI to build lists of lookalike companies based on specific criteria, such as deals won, case studies, or ideal client profiles. This ensures that the companies you target have a higher chance of converting.
For technology-focused companies, understanding a prospect’s tech stack is crucial. BuiltWith allows you to build lead lists based on the technologies that companies use, offering deep insights into their infrastructure. Whether you’re targeting companies using specific CRMs, marketing automation tools, or cloud platforms, BuiltWith gives you the data needed to create highly targeted lead lists.
Apollo.io is a sales intelligence platform designed to help teams create static lead lists with robust contact and company data. Its extensive database, featuring over 275 million contacts and 73 million companies, ensures that sales teams can build lists for virtually any industry or vertical.
LinkedIn Sales Navigator is a critical tool for B2B lead generation, enabling teams to create targeted lead lists based on engagement, activity, and industry data. With advanced filtering options, Sales Navigator allows sales teams to zero in on the most relevant decision-makers and prospects.
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With all of these data providers it can be a struggle to work with that data. Especially when it comes to qualifying and segmenting it. Clay is the perfect tool to do these tasks. With their access to 75+ data provider and AI functionalities it can do this within minutes instead of countless hours.
We use Clay for all of our workflows. From qualification over segmentation until personalization and copywriting there are no limits that Clay can't do with that data. I would highly recommend to use it as a tool for outbound workflows despite the higher price point. The time savings and possibilities will pay off the tool by itself.
In 2024, both dynamic and static lead lists play essential roles in B2B sales. Dynamic lists, powered by tools like Teamfluence and Apify, are ideal for fast-moving sales cycles where real-time data is critical. Static lists, created by platforms like Apollo.io and Sales Navigator, are better suited for large-scale, long-term campaigns that target a broad audience.
Choosing between these types of lists depends on your business needs:
Dynamic lists ensure that your team can react quickly to engagement signals, improving the chances of converting warm leads. Every business should have these in place as it's no effort to build them as they are "dynamic". This means they fill themselves based on website visits or content engagement. Usually these lists are smaller but have a higher lead quality that has shown an intent already.
Static lists provide a solid foundation for high-volume outbound campaigns, allowing for detailed outreach and follow-up efforts. I'd recommend to use static lists if you want to run very specific campaign based on an industry, technology or any segment that you can clearly define and build out. We mostly use static lists to create sequences that route leads to our socials or lead magnets.
I recommend to use both of these list types as there is no clear "winner" between them. Both have their advantages and in the best case both types are used in a combination. Static lists to create touchpoints on generate demand. Then you can use the dynamic lists to enroll leads that interact with your sales assets, website or content into conversion driven sequences with dynamic lists.
The right lead list building tools can streamline your sales processes, increase lead quality, and ensure scalable growth. Whether you’re building dynamic lead lists from website visitors with Vector or leveraging Apollo.io for static lists, these platforms provide tailored solutions to address the common challenges in B2B sales and operations. I'd always suggest to use both of them in a combined sales funnel to leverage the benefits of both.
By adopting tools like Teamfluence, Apify, Ocean.io, BuiltWith, Apollo.io, Sales Navigator, and Vector, your sales team will be well-equipped to generate high-quality leads, automate workflows, and scale outreach efforts in 2024.
