$184K Pipeline and 146 Qualified Leads From a Single Campaign

Lukas Sprung runs a small recruitment agency in Switzerland with an internal cold calling team - but they had a fundamental problem:

Cold callers with no warm leads - The team was calling blind, burning through contacts with no signal on who was actually hiring.

Outbound felt like spray-and-pray - No systematic way to identify companies with real hiring needs.

Swiss market is small - Can't afford to burn contacts. Bad outreach damages reputation in a tight-knit market where everyone knows everyone.

Scaling meant hiring more callers - No leverage. Growing BD was a linear cost equation.

The cold callers were good at their job - they just didn't have the right leads to call.

We built a custom job scraping + signal-based outreach system:

Dual job board scraping - Built proprietary scrapers for Google Jobs AND jobs.ch (Swiss-specific job board) using Clay.

Hiring signal detection - Identified companies actively struggling to fill roles (aging job posts, multiple openings, repeated postings).

Automated email sequences - Personalized outreach triggered by fresh hiring signals.

Cold caller handoff - Warm leads automatically routed to Sprung's internal cold calling team for appointment booking.

The architecture: AI finds and qualifies → Email warms up → Cold callers close the meeting. Three-layer system where each step does what it's best at.

This case study demonstrates two critical insights:

1. Signal-based outreach transforms cold calling - By giving cold callers warm, qualified leads instead of raw contact lists, conversion rates improve dramatically.
2. Small markets require precision - In Switzerland's tight-knit recruitment market, spray-and-pray destroys your reputation. Signal-based targeting ensures every touchpoint is relevant.